Amazon Brand Registry
Is your brand protected against listing hijackers and counterfeiters on Amazon?
Despite being the leader in the ecommerce world, sellers on amazon experience a range of issues from product listing hijacking and altered product content to counterfeiting and fraud.
But luckily, there is one solution to all these problems-Amazon Brand Registry.
Brand registry on Amazon can help protect your intellectual property. On top of that, you can enjoy several other benefits after registering your brand with Amazon. However, most sellers don’t know how to get their brand registered on Amazon.
AMZgetway can help protect your brand and get you registered on the ecommerce giant in a hassle-free way. We will take charge of the Amazon brand registry process while you focus on improving your business.
What is Amazon Brand Registry?
Amazon designed and launched the new Brand Registry program a few years ago. It was specifically developed with the purpose of helping sellers on Amazon protect their registered trademarks.
This led to the creation of a trusted Amazon community, offering the Amazon customers an unmatched experience. But along with protection, Amazon Brand Registry provides brand owners unrestricted access to a wide range of features and advanced tools.
By doing so, Amazon has enabled brand owners to have a greater degree of control over their business, increase product sales, and improve efficiency.
Benefits of Amazon Brand Registry
Here are some of the benefits of Amazon Brand Registry:
Brand Building and Representation
Amazon Brand Registry greatly helps sellers in building their brands on Amazon and representing themselves in the best way possible. Sellers get access to advanced tools like Enhanced Brand Content (EBC)/A+ Content, Amazon Brand Dashboard, Amazon Brand Analytics, Stores, and Sponsored Brands.
Shielding from Product Hijacking
Many sellers on Amazon stay in a constant state of fear when it comes to product hijacking. The sheer number of sellers and even more products on Amazon, unfortunately, gives access to hijackers. As a result, the products of many sellers get hijacked.
But the good news is that Amazon Brand Registry protects products from being hijacked. If someone tries to hijack your products, you’ll be notified, and you can file an infringement claim to protect your products.
Proactive Brand Protection
Amazon Brand Registry offers you enhanced protection. As a result, if there are any product listings that use your trademarked terms but don’t belong to your brand, they will be removed. Also, if there are any images that wrongfully contain your logo, they’ll also be removed.
Complete Control
Regular sellers on Amazon have to follow strict guidelines, and they’re more bound by the algorithmic requirements. But that’s not the case with the Amazon Brand Registry program. The rules are less strict, and sellers have complete control over their:
- Product titles
- Product descriptions
- Product images
- Product IDs
Search and Report Tools
Amazon Brand Registry also offers you advanced search and report tools, including global search, image search, and Bulk ASIN search. With the help of these tools, you can easily and quickly find any case of potential infringement.
Once you complete the search process and suppose that you find an infringement case, Brand Registry will help you with reporting tools as well. The Amazon Brand Registry will offer you detailed guidelines about the procedure you can take to submit your reports.
Amazon will review your report of the potential infringement and take appropriate action to protect your brand on Amazon.