Amazon Seller Feedback/Review or Rating
Why Amazon seller feedback matters
Seller feedback is how Amazon buyers rate their experience with you, separate from product reviews. It shapes your reputation, and it can affect whether you win the Buy Box.
What is seller feedback?
Buyers can rate a seller on factors such as whether the item matched the description, how fast it arrived and how good the customer service was.
Why is it important?
Feedback is one signal Amazon uses when judging seller performance. Higher ratings can help your chances of winning the Buy Box and building customer trust. A consistent drop can raise questions about your account health.
How to manage seller feedback
- Encourage feedback through Amazon's own tools. Do not offer incentives, which Amazon prohibits.
- Fix problems early. Watch orders and messages so that late deliveries or damaged items are caught before they become complaints.
- Use Amazon's feedback request features, which can ask buyers to leave feedback after delivery.
Dealing with negative feedback
- Stay calm. Feedback is about one order, not you.
- Reply politely and professionally.
- Look for the pattern. Repeated complaints show what needs fixing.
- Resolve the problem. If the buyer is satisfied afterwards, they may choose to update their feedback.
If feedback breaks Amazon's rules, for example if it is about the product only, contains abusive language or is about fulfillment handled by FBA, you can ask Amazon to review it. AMZgetway can handle that process for you.
