Apply for Sell on Walmart

Walmart reviews each seller application before approving a new Marketplace seller, so you cannot simply sign up and start listing. That review is one reason many categories are less crowded than on Amazon.

If you already sell successfully on another marketplace such as Amazon, your track record can help. A clear, complete application matters either way.

AMZgetway prepares the application with you, checks the documents and answers Walmart's follow-up questions.

Get help applying ➔

What the application asks for

Walmart updates its requirements, so check the current seller guidelines. Applications typically ask for:

  • A business tax ID and legal business details
  • A business address or place of operations
  • Documents that verify your business, such as a W-9 and an EIN verification letter for US entities
  • Your product categories and catalog size
  • The marketplaces where you currently sell
  • A short explanation of why your business fits Walmart Marketplace
Get help applying ➔

Benefits of selling on Walmart Marketplace

  • Brand exposure: your products appear alongside a retailer shoppers already know.
  • Less crowded categories: many categories have fewer sellers than Amazon.
  • No setup or monthly fee: Walmart charges a referral fee on each sale, based on category.
  • Fulfillment options: you can ship orders yourself or use Walmart Fulfillment Services (WFS).
Request A Proposal ➔