Amazon Product Launching
A new Amazon listing starts with no reviews, no sales history and a low rank. Many sellers lose weeks, or their whole launch budget, working that out.
A launch plan fixes the order of work: research, listing, advertising and review generation, so each step supports the next.
AMZgetway manages the launch end to end, from keyword research and listing assets to advertising and tracking, whether this is your first product or your fiftieth.
What is an Amazon product launch?
A product launch is the period when a new listing goes live and you work to get its first sales, reviews and ranking position.
Amazon's ranking depends partly on sales history. A launch strategy helps you build that history quickly, using compliant methods, so the product can move up the search results.
Our Amazon product launch process
We build every launch around the same steps:
1. Understand your customer
We study the market and your target audience, and write a buyer profile that guides keywords, copy and advertising.
2. Research the product
We check demand, competitors and pricing so we know what will differentiate your product.
3. Plan the launch
We set targets for the first sales and reviews, choose the launch tactics and agree a budget.
4. Build the plan around your buyers
We use what we learn to pick the right channels: listing content, SEO, advertising and PPC.
5. Create the assets
Listing copy, images and ads are prepared to match the launch strategy.
6. Launch and measure
We go live, monitor sales, ranking and ad performance, and adjust the plan as the data comes in.