Walmart PPC Campaign Management Service

On Walmart Marketplace, ranking on organic search alone can be slow, especially for new listings. Advertising gets your product in front of shoppers sooner.

AMZgetway builds and manages your Walmart ad campaigns around your products and margins, so spend is tied to results.

What is a Walmart PPC campaign?

PPC means pay-per-click: you pay when a shopper clicks your ad. On Walmart, sellers run ads through Walmart Connect.

When shoppers search for a term you bid on, your product can appear higher on the page. The better your listing, keywords and bids, the better the result.

How we manage your Walmart advertising

Depending on your goals and eligibility, we can run these ad types:

  • Sponsored Products (performance ads)
  • Sponsored Brands (brand ads)
  • Search and display ad formats offered by Walmart Connect

Sponsored Products are the usual starting point because they are quick to set up and easy to measure. Eligibility for other formats depends on Walmart's current rules. We handle keyword research, bids, budgets and weekly reporting.