Apply for Sell on Amazon

Registering as an Amazon seller is simple on paper, but mistakes with identity documents, tax details or business information can delay or block your account.

This page explains what Amazon asks for and how to apply. AMZgetway can handle the application with you.

What does "Sell on Amazon" mean?

Selling on Amazon means opening a seller account in Seller Central, so you can list products and sell them to Amazon shoppers. You can ship orders yourself or use Fulfillment by Amazon (FBA).

Get help applying ➔

What you need to register

  • A business or personal bank account that can receive payments
  • A credit card that can be charged internationally
  • Government-issued ID and, if applicable, business registration details
  • Tax information, such as a tax ID (SSN or EIN for US sellers)
  • A phone number or email address you can use for verification

You do not need an LLC to start. Many sellers form one for liability protection, which we can also help with. Requirements vary by country and marketplace, so check Amazon's current guidance.

Steps to apply

  1. Go to Seller Central and create an account for your marketplace.
  2. Choose a selling plan: Individual (pay per sale) or Professional (monthly subscription).
  3. Enter business information, identity details, payment and tax information.
  4. Complete identity verification. Amazon may ask for documents or a video call.
  5. Wait for approval, then start listing your products.

Tips for a smoother application

  • Use accurate, consistent information. Misrepresenting details can lead to suspension.
  • Make sure names and addresses on your ID, bank and tax documents match.
  • Check category requirements before you plan inventory. Some categories need approval.
  • Plan how you will fulfil orders (FBA or your own shipping) before you list.

Common challenges for new sellers

  • Fees: Amazon charges selling and fulfillment fees, which affect your margin.
  • Policy compliance: Amazon enforces its policies strictly, and violations can lead to suspension.
  • Fulfillment: FBA has its own labeling and packaging requirements.
  • Competition: you will compete with many established sellers, so product choice and listing quality matter.

Next steps

A complete, accurate application is the quickest route to your first sale. If you want help with registration, listings or launch planning, contact AMZgetway and we will walk you through it.

Request A Proposal ➔