Amazon Enhanced Brand Content EBC/A Plus
On Amazon, the product page does the selling. A+ Content, formerly known as Enhanced Brand Content (EBC), lets you add brand stories, comparison charts and rich images below the fold, where shoppers look for answers before they buy.
Done well, it helps buyers understand the product, builds trust in your brand and can support conversion. Done badly, it repeats the bullet points and wastes the space.
AMZgetway plans, writes and designs A+ Content that is clear, keyword-aware and compliant with Amazon's content guidelines.
What our A+ Content service includes
What is A+ Content (EBC)?
A+ Content is a feature that lets brand owners present a product with extra images, text modules, comparison tables and brand storytelling.
Amazon used to call it Enhanced Brand Content for Seller Central and A+ Content for Vendor Central. It now uses the single name A+ Content for both.
Brands use it to answer common questions, highlight differences from competing products and keep shoppers on the page.
Seller Central and Vendor Central
Seller Central is for third-party sellers who sell directly to shoppers. Vendor Central is for vendors who sell to Amazon wholesale.
Seller Central accounts need an approved Amazon Brand Registry to use A+ Content. Vendor Central accounts can access it directly. If you do not have Brand Registry yet, we can help with that first.
Our A+ Content service
We handle the whole job, from planning to final modules:
- Review of your product, competitors and customer questions
- Module layout and copywriting with relevant keywords
- Image and graphic design that fits Amazon's specifications
- Submission for Amazon's content review
The goal is a page that answers real buyer questions and presents your brand consistently.