Amazon Brand Registry
Hijackers, counterfeiters and altered product content are among the biggest risks for Amazon brand owners. Amazon Brand Registry is the program built to address them.
Enrolling lets you report infringements, protect your listing content and use brand tools such as A+ Content and Sponsored Brands. The application itself, however, has strict trademark and documentation requirements, and mistakes slow it down.
AMZgetway prepares and submits your Brand Registry application and handles the back-and-forth with Amazon, so you can keep running your business.
What is Amazon Brand Registry?
Brand Registry is Amazon's program for brand owners with a registered or pending trademark. It gives enrolled brands more control over how their products are presented and better tools to deal with infringement.
Eligibility depends on your trademark and your marketplace, and Amazon updates the requirements from time to time. We check your trademark status first, so you know where you stand before you apply.
Benefits of Amazon Brand Registry
Brand building tools
Enrolled brands can use A+ Content, Amazon Stores, Sponsored Brands ads, the Brand Dashboard and Brand Analytics.
Protection from hijackers
If someone lists against your product or alters your content, you can report it and Amazon will review it. Brand Registry also gives you more influence over the product detail page.
Proactive protection
Amazon uses your brand information to detect and remove some listings and images that misuse your trademark or logo.
More control over your listings
Brand owners have stronger control over listing content, including:
- Product titles
- Product descriptions
- Product images
- Product IDs
Search and report tools
Brand Registry includes tools to search for possible infringements, including global search, image search and bulk ASIN search, and a reporting tool to submit violations. Amazon reviews each report and decides what action to take.