Amazon PPC Campaign
With millions of products on Amazon, good listings alone are rarely enough. Advertising puts your product in front of shoppers who are already searching.
Managed well, Amazon PPC adds traffic, supports organic ranking and helps you scale. Managed badly, it burns budget on clicks that never convert.
AMZgetway builds and manages your campaigns around your margins and goals, so ad spend has a clear job.
We plan the structure, choose keywords and targets, set bids and budgets, and review performance on a regular schedule. You see what is working in plain reports, not just a screenshot of the dashboard.
If you already run campaigns, we start with an audit to find wasted spend before changing anything.
What is Amazon PPC?
PPC stands for pay-per-click, also called cost-per-click (CPC). You pay only when a shopper clicks your ad.
Amazon's advertising platform lets sellers and vendors run sponsored ads that appear in search results and on product pages. Your product can show near the top of relevant searches, and you pay a fee for each click.
What does Amazon PPC campaign management involve?
Campaign management is the ongoing work of setting up, monitoring and improving your ads.
Shoppers who search on Amazon are often ready to buy, so ads that match their search can convert well. The return on ad spend depends on the quality of your listing and the keywords you target, which is why we optimize the listing before scaling spend.
We usually start with keyword research and listing optimization, and Brand Registry where it applies. Then we choose among three main ad types:
Sponsored Products
Ads for individual product listings. They appear in search results and on product pages, and are usually the first ad type sellers use.
Sponsored Brands
Ads that feature your brand logo, a custom headline and several products. They are used for brand building and are available to brand-registered sellers.
Sponsored Display
Ads that can reach shoppers on and off Amazon, based on interests or on products they viewed.
Our Amazon PPC management services
Depending on your goals, we can help with:
- A custom advertising strategy, or fixing campaigns you already run
- Keyword and target research, including negative keywords
- Bid and budget management
- Ongoing monitoring to lower ACOS and raise return on ad spend (ROAS)
- Reporting that connects ad spend to sales
