Amazon PPC Campaign
Amazon sells millions of products. But an effective SEO strategy alone can’t help your products stand out among the millions. You also need to take advantage of Amazon PPC.
When done correctly, an Amazon PPC campaign will drive more traffic, improve your visibility, and increase conversions, thereby scaling your business. Amazon PPC campaigns have helped numerous sellers with successful listings.
However, managing a competitive Amazon PPC campaign along with running a successful business can be quite overwhelming. If you’re feeling lost when it comes to navigating advertising options, keyword research, and optimization tactics, then you need the help of experts.
AMZgetway offers the best Amazon PPC Campaign Management Service that can help you maximize your sales without spending a lot of money.
Our team of PPC experts will create your Amazon PPC campaign specifically based on your business needs. We’ll manage all aspects of your PPC campaign, from targeting keywords and searches to handling cost-per-click and your bids.
Say goodbye to unsuccessful campaigns, high advertising costs, and wasted time and effort by availing our Amazon PPC campaign management service today.
What is Amazon PPC?
PPC stands for Pay-Per-Click. Most people are aware of PPC ads. But for those who don’t know, PPC refers to an advertising model where you pay the publisher for the number of clicks your advertisement receives.
It’s also known as Cost-Per-Click (CPC). These PPC ads can be posted on multiple platforms, including Amazon.
Amazon is providing sellers with an incredible feature called Amazon PPC. This is an advertising platform where sellers create and launch their PPC ad campaigns. Amazon PPC enables both sellers and vendors to boost the visibility of their products and increase sales.
When you invest in a PPC campaign, your products start to show up at the top of related searches. The important thing to note here is that you’ll have to pay a fee every time a shopper clicks on your ad and views your product.
Amazon PPC Campaign Management
Amazon PPC campaign management is a service offered by digital marketing agencies and PPC specialists that helps business owners and sellers promote the sales of their products on Amazon.
Since Amazon is a leading ecommerce platform, the shoppers already wish to buy a product when they enter a search term. With the help of the Amazon PPC campaign, your ads are displayed with related searches. This increases the chances for conversions as the active buyers view your ads.
Hence return-on-investment (ROI) will be higher when your PPC campaign is executed correctly.
Amazon PPC campaign management service will start with keyword research, listing optimization, and brand registry. After that, the following three types of ads can be used to advertise your products:
Sponsored Product Ads
It’s similar to Google Adwords, in which each ad promotes only one product. These are the most popular Amazon PPC ads, offering the best sales-per-click.
Sponsored Brands
These ads are used for brand building. Each ad can promote up to three products. Sponsored Brands are three times more likely to convert than Google Shopping Ads.
Product Display Ads
Each product display ad promotes one product and sends the buyer to product detail pages on Amazon.
Our Amazon PPC Campaign Management Services:
AMZgetway offers the following Amazon PPC management services:
- Formulating a customized PPC advertising strategy and fixing the existing ad campaigns.
- Improving organic rankings.
- Increasing the Return on Ad Spend (ROAS) and Amazon product sales.
- Consistent tracking and monitoring of your PPC campaigns to decrease your Advertising Cost of Sales (ACOS).
- Improving brand scalability with the aim of building a sustainable brand.
